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Once you're ready to start
your e-business or perhaps get your own merchant
account, there's some
important information you should digest about the credit card industry, business
terms, legal responsibilities, chargebacks, your responsibility as a merchant, e-commerce
technologies, and so on. Questions like "Do you really need a
web site?" and "Do you need a federal EIN to start a
business?" are answered in the linked nuggets below.
You've probably been informed
about many over-hyped schemes such as MLM (Multi-Level-Marketing)
schemes that actually represent Milking-Lower-Mines.
Very few MLM programs actually let you participate for free, and most have
a product that is of little market value. These should be
distinguished from free-entry multi-level systems, which we call FML
(Free-Multi-Level). Some FML systems actually give you a free web
site and a product that actually sells.
For example, GoEmerchant
gives you a free web site as an affiliate to help you market their
ecommerce solutions such as merchant accounts, the Buy_Me button, the EZ
Payment Gateway and related products. They also allow you to
customize the free web site with your own logos, titles, color scheme and
key words. This free
web site example was provided to Merchant Goldmine as an affiliate
reseller. Notice the customized web title and company name on this
example. This is just one example, other viable opportunities will
be found throughout the Merchant Goldmine.
No doubt you've been introduced to email promotions that try to sell you
email lists for unmitigated SPAM promotions. If you've
attended a promotional seminar you have been subjected to high
pressure sales tactics that may sell you a web site or merchant
account even if you don't
have any business or product! Attending a promotional seminar is
like saying, "I'm ready to be taken for a ride. How much
money do you want?"
At Merchant Goldmine we try
to advise you not to make any hasty investments until you
have done some research from objective and credible sources. These nuggets of knowledge will give you a good
foothold on the e-commerce summit. Plan to take notes or print
the pages of information relevant
to your needs, or e-mail each page to a handy e-mail server, or bookmark each appropriate link for
reference. If you don't have time today, bookmark this page and
come back when you're ready to get started. We recommend you study
every corner or page of the Merchant Goldmine before you stake your claim
and make an investment.
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